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As Diageo's lead BTL copywriter, this Gordon's campaign encouraging people to pair a Gordon's G&T with great conversation was just one of many I worked on over a two year period.

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Pair great gin with great chat and what do you get? A gin-wag!
The drinking occasion where the tangent is king, where you don't just drink responsibly, you drink responsively, where the only silence is when you sip.

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The social spin-off from this campaign was a bit different but just as fun.

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