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ASDA's Merchant's Den winner (100k of free media)
2024 IPM Awards – Gold
To launch Joy Wine – a fresh new brand made for a younger generation of wine drinkers – we created a shopper campaign bursting with energy, colour, and attitude. With a playful tone and a wink to social media culture, we brought the brand’s carefree spirit to life in and out of store, proving that wine doesn’t have to be serious to be seriously good.
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