Frank Costello

To build excitement around the launch of Lucozade Alert – Lucozade's new energy drink – we created a promotional campaign with a twist. This wasn't another competition you entered simply with a text. Or by doing nothing more than putting your details into a microsite. No, you could only enter our competition by playing our bespokely created game. A game that put your reaction speeds to the test and rewarded you for being (you guessed it!) alert.