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I picked up a vinegar at the Chip Shop Awards 2023 for this campaign for Mind.
How I'm Really Feeling
We often put on a brave face when our mental health isn’t great, claiming to be ‘fine’ or ‘okay’ or ‘alright’ when in reality we’re anything but. Mind want to raise awareness of this fact in a super simple way, using small text hidden within larger text, with the smaller text revealing how someone is really feeling when they pretend nothing’s wrong. By literalising sub-text in this way, Mind can help the people of England – a country in which 1 in 4 of us experiences a mental health problem each year – realise that to be struggling mentally is far from unusual.
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