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This was a proactive idea I had while at Ogilvy. Everyone got excited about it, and it seemed like something might come of it, but sadly nothing did.
#ClimateChangeIsNoJoke
For over 50 years, every Penguin bar has had a penguin-related joke on its wrapper. But, with climate change wreaking havoc all around the world (especially in the Antarctic), the time for jokes is over. So let's switch up the punchlines on these wrappers so they really pack a punch.
This campaign could extend to social media
And print
Every time you'd expect a joke but would end up with something far more serious. Because, as this campaign would help us see, climate change really is no laughing matter.
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