Frank Costello

As the New Year rolled in, we wanted to help people feel good about making healthier choices – starting with their daily bread. Our campaign for Warburtons Protein Power encouraged everyone to swap their usual loaf for one packed with a little extra oomph. With a playful nod to fresh starts and new routines, we served up a dose of motivation (and a few smiles) across OOH, social, and in-store. Because when it comes to healthy habits, sometimes all it takes is deciding to...